參賽類別 : 傳達設計類
參賽組別 : B-03包裝
申請公司 : Daewoong，韓國
作品廠商 : Daewoong Pharmaceutical，韓國
設計公司 : Daewoong Innovation Design Center，韓國
設計師 : Jiyoung Hong , Eunsun Jung & Jimin Park
Ursa from Daewoong Pharm has been in the Korean nutritional supplement market for fatigue improvement since its launch of 1961.
For its 60th anniversary in 2020, the powerful bear image which had been the most valuable heritage was rebuilt to be a better and strong representative.