參賽類別 : 傳達設計類
參賽組別 : B-01 企業/品牌識別
申請公司 : Toby Ng Design，香港
產品廠商 : K11 Craft & Guild Foundation，香港
設計公司 : Toby Ng Design，香港
K11 Craft & Guild Foundation is a non-profit arts and cultural foundation focused on the conservation and preservation of traditional Chinese craftsmanship, whilst paving the development of contemporary artistry. Centred on the idea of craftsmanship, the brand identity is built to express intricacies that define the mastery required of each craft. The logo is a modern interpretation of the Chinese character ‘工’ , executed to echo the refined nature of craftsmanship in a contemporary setting.