參賽類別 : 傳達設計類
參賽組別 : B-03包裝
申請公司 : BLCH Ltd.，香港
產品廠商 : Puma Hong Kong，香港
設計公司 : BLCH Ltd.，香港
設計師 : Benny Leung
Chinese New Year is a time in Hong Kong where families and friends gather together to sweep away bad fortune and welcome the new year with good luck. In this project for PUMA, we re-created a traditional board game (LUDO, also known locally as ‘Airplane Chess’) to be gifted to VIPs during the holiday. A popular 80s and 90s game, it generates a lot of nostalgic memories in its former players as well as being a fun game to play for everyone.