The HONG KONG INTERIOR DESIGN WEEK 2022 (HKIDW 2022) is the largest event in Hong Kong to underpin the role of interior designers in society, to celebrate the diversity of exemplary design projects with local and global impact. We created the visual identity and exhibition design for the event.

The key visual is inspired by sparks, because even a tiny spark is enough to ignite a brilliant light. In the design, we adopted the abstract form to express the image of sparks, which form spaces one after another, and used dynamic effects to make the whole design full of vitality and vitality.