The name "CLB" for CLBCU is inspired by the Italian word "COLOBRI," which means hummingbird. The "C" represents "CROSSOVER," signifying the vehicle's ability to cross boundaries, while the "U" represents "UNIQUE," highlighting the diverse and unique charm of products in the current women's market. The overall design concept of the vehicle revolves around the hummingbird, utilizing biomimicry to capture its lightweight and streamlined features, reflected in the sleek body form achieved through minimalistic geometric surfaces. This design approach allows for a versatile and minimalistic style that complements the wearer's fashion choices.
In terms of functionality, considering the safety of female riders, a "rotatable capsule-type rearview mirror" has been designed. It not only increases the visibility area for enhanced safety but also allows for hair and makeup touch-ups after parking, adding a considerate touch. Additionally, the foot space is designed to easily accommodate a 20-inch suitcase, incorporating various thoughtful features that provide female riders with a new choice of a vehicle that combines style and functionality.
The hummingbird's most impressive feature is its vibrant and colorful feathers. CMF (Color, Material, and Finish) considerations have resulted in the development of "soft and pastel color-changing" options that shine from multiple angles, catering to the color preferences of the target market. We have also boldly moved the vehicle emblem to the sides of the interior, incorporating the rhythmic imagery of feather textures, along with colorful and ever-changing embellishments that echo the details of the versatile exterior. The seat cushions feature textured cat-scratch leather for increased scratch resistance and a premium feel.