Discon is located in a bustling alley in Taichung that is always filled with crowds of people. The design direction takes inspiration from a humorous, quirky, and creative brand experience. The concept revolves around an American-style amusement park to interpret a lively and vibrant brand profile. It creates a mischievous character that evokes laughter and surprises, along with various playful graphic elements, to establish a lively and dynamic brand image. By employing various playful tricks, it creates a joyful and happy mood, conveying the brand concept of "exchanging a scoop of ice cream for a good mood," and building a surprising and avant-garde brand atmosphere.The color palette primarily consists of a mysterious indigo blue, coupled with a warm orange color that creates surprises. The bold and lively overall visual design creates an anticipation of surprises within a mysterious atmosphere when stepping into the shop, painting each customer's mood with different vibrant colors.