The PolyU Design Show 2022
GATHER AS FORM, PART TO START.

The visual identity was created in 2022. With the rapid growth of artificial intelligence and virtual technology, the role of the creative industry has been called into question. How should creatives evolve in these modern times?

The PolyU Design Show, an annual highlight event of the creative and innovative industries in Hong Kong, features more than a hundred design projects created by students from the School of Design. The main goal of the annual show's design is to set a new standard for the School of Design. The aim is not only to showcase individual accomplishments but to highlight the cooperation among students from diverse design fields. The exhibition puts a spotlight on innovative projects that arise from the combination of complementary skills.

The theme of the show is ‘GATHER AS FORM, PART TO START’. United, we show our work with one vision. Setting off, like runners on the starting line towards the future. The refraction of light from the prism is the main source of inspiration for the visual identity. As light passes through the prism, it slows and bends, forming a colour spectrum, it mirrors how students are united to learn, stumble, intertwine and influence one another before dispersing into colourful spectrums to reach the adventures ahead.

High-hued contrast colours and consistent motifs of gradients and stripes as its visual language. The design makes full use of the elements of a prism in different dimensions, from posters, installations, and way-finding systems to online promotion. Thus, the brand aesthetic for the PolyU Design Show 2022 is both recognizable and significant.