The Hong Kong Research Institute of Textiles and Apparel, is the leading centre of excellence research, development and technology transfer in fashion and textile industry.

The Center focused on R&D efforts, pursuance of continual technological development and facilitation of technology transfers of r&d results, thus we have developed a brand pillars extension system to help them demonstrate their cutting-edge results.

The design concept extract the essence of their logo, a waving cloth and transform into different forms of waving that suit their 3 brand pillars, industry 4.0, social benefit and sustainability. With the launch of the poster system, we repositioned the brand with a neat approach, to further establish their aspect of cutting edge technology and research.

The extension system is made with a flexible module system, to be effectively showcasing the different aspects of hkrita, and regarding to the expertly of hkrita in the textile industry, the poster system is printed with fabric instead of paper-based, to echo the brand’s industry-changing visions.