According to a survey, 92% of the Taiwanese population claim to have recycling habits. However, in a random inspection of public trash bins, the correct sorting rate among the public was only 26%, resulting in a significant waste of recyclable resources due to misplacement. Moreover, 70% of the users believed that trash bins were the critical area where recycling issues occur, and 66% felt that the existing recycling guideline was confusing and poorly labeled.

Through on-site user surveys and interviews with cleaning staff, RE-THINK has proposed the "RE-Design Trash Bin Project." The project aims to redefine trash bins based on different waste categories, reduce the size of the disposal opening to prevent the disposal of unsorted bags, and incorporate an inclined design to discourage users from lazily placing trash on top. Additionally, through information and graphic design, users are provided with a clear understanding of the corresponding waste items and the impact of their choices in the circular economy.

In collaboration with the New Taipei City Government, this project has successfully doubled the accuracy of recycling behavior. It is estimated that a single trash bin can guide users to reduce 850 kilograms of general waste and decrease 433 kg CO2e carbon emissions in a year. The next step for RE-THINK is to maximize the impact and replicate the success of the RE-Design Trash Bin model.