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PTS+ Rebranding

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Corporate and brand identity
  • Applicant Company
  • Manufacturer / Business Owner
    Taiwan Public Television Service Foundation / Taiwan
  • Design Company
    Whitelight Motion / Taiwan

The rebranding of the PTS+ streaming brand conveys the core spirit of "Decoding Digital Vision." The brand identity is composed of pixels, symbolizing a focus frame, reflecting attention to diverse and profound visual content. Addressing its dual role towards both audience and industry, the brand further develops B2C identity "Dual" and B2B identity "Chromatics."

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