CLEAN CITY GDANSK
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyTOFU Studio / Poland
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Manufacturer / Business OwnerThe City of GDANSK / Poland
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Design CompanyTOFU Studio / Poland
The CMG (Gdansk Clean City) brand identity is associated with care and effective help in the field of waste management – not only providing knowledge, but also practical solutions and extensive service to the residents. Our task was to reposition CMG towards a prestigious and modern eco-brand for adult residents and companies of Gdansk.
CMG（格但斯克清潔城市）品牌形象與廢物管理領域的關懷和有效幫助相關——不僅提供知識，還提供實際解決方案和廣泛的居民服務。我們的任務是將CMG重新定位為面向格但斯克成人居民和公司的一種現代、具有聲望的環保品牌。
Jury's Evaluation
Through a concise and compelling visual language, the design conveys the idea of sustainability with striking simplicity. Its symbols transcend language barriers while achieving a rare balance of innovativeness and clarity in communication. With bright colors and memorable icons, the system is both educational and approachable, making its message easy for people of all ages to understand.
