Bau-Jie Agarwood Brand Design
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyWhitefern Design / Taiwan
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Manufacturer / Business OwnerBau-Jie Agarwood / Taiwan
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Design CompanyWhitefern Design / Taiwan
The packaging is made from 100% eco-friendly wood pulp, retaining the natural texture of the pulp. The packaging features embossed layers to create a natural, tree-like feel. The outer sleeve features an irregular embossed pattern simulating the organic texture of burning wood, while the alternating light and dark color blocks symbolize the layered progression of fragrance, conveying the pure and natural brand essence of Bau-Jie Agarwood.
Jury's Evaluation
The packaging recreates the tactile and atmospheric qualities of nature through molded pulp, achieving a pure and gentle material expression. From design language to material execution and craftsmanship, every element is handled with rare precision and restraint, faithfully reflecting the brand’s spirit of authenticity and purity.
