First opened in West Hollywood, The Standard brand cultivated a casual, celebrity-studded ambience. Inspired by the American billboard, the design features a static yet expressive lenticular façade that emphasises the brand’s bold and quirky nature.

It sought to reflect the site’s duality of nature and urban, the blending of the East and West, to create an iteration of The Standard in the tropics that is irreverent and unorthodox, and aspires to the island city’s most attractive social club.