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The 34th Golden Melody Awards Key Visual-1 The 34th Golden Melody Awards Key Visual-2 The 34th Golden Melody Awards Key Visual-3 The 34th Golden Melody Awards Key Visual-4 The 34th Golden Melody Awards Key Visual-5

The 34th Golden Melody Awards Key Visual

MARK WINNER | BEST DESIGN
  • Category
    Communication Design
  • SubCategory
    Corporate and brand identity
  • Applicant Company
    WHITELIGHT MOTION CO., LTD. / Taiwan
  • Manufacturer / Business Owner
    Bureau of Audiovisual and Music Industry Development, MOC.、YOUNG HOPE ENTERTAINMENT CO., LTD. / Taiwan
  • Design Company
    Whitelight Motion / Taiwan

As Taiwan's most prestigious music award, the Golden Melody Awards have long been at the forefront of Chinese pop music trends, delivering the works of creators to audiences around the world. Our design concept is "permeating boundaries," exploring the gentle power of music and the permeation and dissolution of boundaries between people and geography.

Starting with the series' key visual design and logotype, we continuously extend the fluid dynamic imagination of permeation, showcasing the physicality of music permeating performance, the auditory permeation of sound, and the imaginative and creative qualities of permeation. The logotype reflects the core of the design by demonstrating the flow and communication process of creators merging and exchanging with one another.

"Music is liquid, creative desire is liquid, and imagination is liquid. If there are any boundaries in music, those boundaries are the creators themselves."

As an important award for Chinese pop music, the Golden Melody Awards have long represented the exchange and convergence of Asian and international music. Through the process of mutual learning and influence, music permeates the boundaries of body and thought with the power of softness over hardness, while also permeating emotional isolation between geography and people.

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