FULL MOON FESTIVAL BY TRADITION NOW
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CategoryCommunication Design
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SubCategoryPosters
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Applicant CompanySo Creative Studio / China
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Manufacturer / Business OwnerSHUI ON XINTIANDI / China
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Design CompanySO Creative Studio / China
It is our goal to present a modern interpretation of the traditional cultural heritage. In order to do so, we have introduced four traditional Gods as the main characters, and matched each one of them with a dedicated bright colour to better identify each section with a unified golden moonlight behind in order to highlight Full Moon Festival into the design.
We want to present traditional beauty, but with touch of contemporary design into the overall visual presentation.
Jury's Evaluation
By reinterpreting traditional mythology through a contemporary visual language, the design balances cultural depth with creative expression. It achieves a refined harmony of aesthetics, technique, and storytelling, resulting in a distinctive and resonant visual identity that meaningfully elevates the brand event.
